The best tasting hydration drink in the universe to energize and help you focus on performance
Skratch Labs Hydration Ionic Drink was created for a simple reason - it replaces the electrolytes you lose through sweat and gives you more energy during exercise without weighing you down or tasting like a piece of gum.
We originally created this drink because some of the world's top athletes simply needed something better. The common ones made them sick. They were undrinkable - they were too sweet, over-flavored, and didn't even replace sweat losses - this defeated the whole point, it was like fighting thirst with more thirst.
Elite athletes needed something that would safely hydrate them, quench their thirst and help them perform better overall. So with their help, we completely revamped the concept, stripped the drinks of the neon carnival colors and kept only the important ingredients. In the process, we discovered that the simple version is not only better for elite athletes, but for anyone who likes to sweat and toil.
The result is a sports drink with a lower sugar content (4% or 4 g per 100 ml) and a sugar ratio (glucose + fructose) that is adapted to accelerated absorption, an electrolyte profile that is equal to what you lose in sweat (800 mg of sodium, 80 mg of potassium, 100 mg of calcium and 80 mg of magnesium per liter), and only fresh fruit for a light and refreshing taste that you could drink all day. That's it - less sugar, the right balance of electrolytes and fresh fruit. So if you haven't yet come across a sports drink that you'd like to take home, your luck may be about to change.
Drink when you're extremely thirsty and it's pouring out of you like a broken fire hydrant. Don't drink in the middle of a Netflix marathon or while catching up on emails (unless you're working out). In short, we're trying to say, if you haven't worked for it, you don't deserve it.
For proof, click here to check out the chemistry behind hydration magic.
You may also be interested to know that these drinks are proven to be GMO-free, gluten-free, lactose-free, vegan and kosher, because that's just the way it is, in keeping with our goals.